With technology establishing an equal playing field, there are plenty of opportunities for the entrepreneur. However, choosing the right coaching team at the right time is critical. Tapping into our experience of building and taking our own product to the masses and growing an agile organisation has allowed us to offer product advisory, business consulting and technology strategy to various start ups who have now flourished and on their path to lasting growth. We help startups formulate an agile approach to create a product roadmaps, defining a Minimum Marketable Product, Minimum Viable Product, Beta and then to major releases. The key is to meet the market at the right time with the right product and model your methods to be able to respond to change vs following a plan.