3 traits of successful API products

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    There are numerous examples of Application Programming Interface (API) intentions gone wrong. When enterprises realize they need APIs, they simply integrate them as a digital transformation checklist without thinking about the bigger picture – their broader strategic value. One essential difference between a successful API Integration and a failed one is the fundamental approach by which APIs are planned and integrated. One common confusion they face is whether an API is a project or a product?

    Projects have a commencement and a deadline. Once the work is completed, the team heads on to the next project. On the contrary, products have a wheel of life, a dedicated team, and essentially an inclination toward business outcomes, and thus, API should be treated like a product, not a project. Various winners in the API economy like Amazon, Netflix, Stripe, etc. have a robust API Integration process. Here are three traits involved in making a successful API Integration: 

    1. When API products are designed keeping the customer in mind
    Adopting the mindset that “once the API is developed, there will be buyers”, always turns to dust. First, the API is created, then, the product team identifies a target audience (e.g a partner, an internal developer, or an external developer) and involves the said API consumer to better understand their needs. This guarantees that the API product is made keeping in mind the consumer’s requirements and expectations.

    2. When API products are packaged from smart marketing P.O.V

    While buying any product online, especially tech, customers expect details and value of the solutions – precise, personalized, and compelling – and the same is the case with API products. API providers must provide a crystal-clear overview for future consumers to rumble, research, and finally realize their digital capabilities. Success with API products stems from consumer retention.  

    3. When API products have KPIs

    Key performance indicators (KPIs) showcase progress graphs and align stakeholders on the initial prediction and final results. KPIs for APIs are in various form factors and certainly evolve as customers’ prerequisites change, market conditions advance and skills upgrade. Without these metrics, it’s tough to comprehend how your APIs are influencing your business outcomes and whether you need to rethink your API strategy. 

    For your digital strategy to succeed, APIs should not be assumed as just a project producing just another “cog” in the organization’s system. Considering an API-centric approach can help enterprises get rid of monolithic technology and meet their new customer expectations. 

    How can Neebal help?

    Neebal’s API Integration services are helping a leading AgroChemical MNC interconnect systems and applications to enhance efficiency and improve the user experience for data-driven apps. Contact us to get your API journey started today.

    Topics: API Integration