Neebal's self-service market analysis portal with simple input interface and BI capabilities enables a leading Bank to improve market share and sales revenue.

About the client:

The client is a leading Bank with a union of more than 36,000 Indian cooperatives with diversified business interests.

 

Challenges:

  • Customer loyalty: Difficult to measure consumer loyalty.
  • Customer relationship management: Not able to engage the target audience to maintain the relationship.
  • Increasing competition: Fear of losing market share to competitors with cheaper products.
  • Lack of communication: Inability to communicate relevant information with farmers and consumers in real time.
 

Solution:

  • Single platform: Neebal built a platform that helps farmers to get insights on Crop Management Best Practices from Sowing to Harvest along with other relevant information like weather, mandi details, necessary pests, etc.
  • Intelligent integrations: Integrated with host of Government Services like Mandi and Weather to provide ongoing rates and crop health details.
  • Real time notification: The platform generated real time notifications specific to farmer profile.
 

Benefits:

  • Massive reach: 100,000+ farmers connected within 6 months of release.
  • Improved sales: Sales improved by 8% for recommended products.